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Academic Journal

Categorizing engagement behavior in sport brand communities – an empirical study informed by social practice theory

Authors : Stegmann, Pascal; Ströbel, Tim; Woratschek, Herbert

Subjects: 790 Sports; games & entertainment

Source: Stegmann, Pascal; Ströbel, Tim; Woratschek, Herbert (2024). Categorizing engagement behavior in sport brand communities – an empirical

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Conference

Relevance and drivers of sustainability in the sponsorship of major sporting events

Authors : Moesch, Christian; Maurer, Martina; Piller, Sarah

Subjects: 790 Sports; games & entertainment

Source: Moesch, Christian; Maurer, Martina; Piller, Sarah; Stegmann, Pascal (September 2023). Relevance and drivers of sustainability in the

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Academic Journal

Hype or opportunity? Tokenization as engagement platform in sport marketing

Authors : Stegmann, Pascal; Matyas, Daniel; Ströbel, Tim

Subjects: 790 Sports; games & entertainment

Source: Stegmann, Pascal; Matyas, Daniel; Ströbel, Tim (2023). Hype or opportunity? Tokenization as engagement platform in sport marketing.

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Conference

Talentförderung im Schweizer Sportspiel: Wer breit spezialisiert, der reüssiert!

Authors : Sieghartsleitner, Roland Gilbert; Stegmann, Pascal; Zuber, Claudia

Subjects: 790 Sports; games & entertainment

Source: Sieghartsleitner, Roland Gilbert; Stegmann, Pascal; Zuber, Claudia; Zibung, Marc; Conzelmann, Achim (24 October 2018). Talentförderung im

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